At Grafinut, we set out to prove that compelling travel visuals don’t just inspire—they convert. As part of our in-house experimentation series, we developed Wanderframe—a self-initiated test campaign designed to show how design, motion, and narrative can emotionally transport audiences before they even book a trip. Over a focused 5-day sprint, our creative team built a full-scale social media rollout, treating the project like a real-world launch for a luxury eco-travel brand. From clean, immersive visual identity to cinematic travel reels and location-based typography, every element was crafted to evoke feeling, freedom, and wanderlust. The result? A story-led digital experience that made viewers feel the destination—and imagine themselves there. The Impact Though conceptual, Wanderframe became a powerful tool in our portfolio—demonstrating our ability to bring brands to life through atmosphere and storytelling. Since publishing it, we’ve successfully secured over 16 new travel and hospitality clients, who saw in this project the vision and execution they wanted for their own. It transformed curiosity into credibility and turned a creative experiment into a business-winning asset.