For DRAZE, a rising streetwear force built for bold youth expression, we crafted a fashion-forward social media campaign that turned attitude into visuals. Designed to resonate with Gen Z’s urban aesthetic, the campaign blended bold silhouettes, mood-heavy photography, and digital-native storytelling. This wasn’t just about hoodies—it was about energy, rebellion, and style that talks back. The creative direction featured gritty, cinematic edits with high contrast and urban edge, paired with raw sans-serifs, bold callouts, and glitch effects. Copywriting was short, punchy, and slang-savvy to keep users engaged as they scrolled. We optimized formats for carousels, reels, and static drops across Instagram and TikTok. The result? A campaign that sparked strong engagement, turning casual scrollers into curious fans. With boosted reach, shares, and saves, DRAZE secured its spot as a must-watch label in the youth fashion scene.